Eric Broms is a world-class film- and still photographer. In 1993 he shot his first advertising assignment, both as a still- and film photographer. Since the start, Eric has created important commercials, advertising campaigns and music videos for the biggest brands and artists of our time. Eric’s photography has had an exceptional role in defining the expression of the recent pop culture, and his work reverberates with increasing intensity.
His long, still on-going, collaboration with the celebrated, Swedish director Jonas Åkerlund has resulted in brilliant music videos such as Lady Gaga’s Paparazzi, U2’s Beautiful Day and Madonna’s Music to mention just a few. Eric was the director of photography for the Madonna documentaries “I’m Going to Tell You a Secret” and “Madonna: The Confessions Tour Live from London”.
Amongst his more recent commercial film work you will find the stylish Dior Homme Sport and Dior Homme Intense, featuring Jude Law, and the unique collaboration between Lotus F1 and Daft Punk. Portraits by Eric include Swedish football genius Zlatan and Hollywood star Noomi Rapace. Justin Timberlake & Erin Wasson, Peter Stormare, Debbie Harry and Lenny Kravitz.
He’s been shooting premium brand editorials for high fashion magazines Elle and GQ. Brands in his portfolio include Marc O’Polo, Puma, H&M, Adidas, Jameson Whiskey, Sunsilk, Panasonic and Absolut Vodka.